Facebook Graph Search and B2B Companies

This article on optimizing your Facebook content in order to take advantage of Facebook’s new Graph Search makes a lot of sense, but I doubt that it is applicable for most companies that don’t cater to consumers. While I may be interested in what restaurants my friends like in Durham, or what books my friends are reading, I don’t get any social-network-mediated results for, say, printer affiliate programs, or SEO consultants. What I do get are results from Bing, the Microsoft search engine. A distant second to Google in terms of search traffic, optimizing for Bing could become more critical if people begin using Facebook for searching rather than hopping over to Google.