Our first strategy session is aimed at understanding your business, your business goals, and your target market. Understanding what you hope to convey to your market is critical for developing your brand. We then discuss how best to represent your brand in your logo.
We may also discuss logos in general—what makes a successful logo, and what you can reasonably expect a logo to convey about your company. We may also take a look at existing logo designs in your or other industries in order to discern what you find appealing, what styles you favor, and what you dislike. We also look at the logos of your competition and of others in your industry, so that we can be sure to design a brand that is unique and not an industry cliché. We will also review what media your logo will be viewed in, to determine if there are any additional file formats needed besides the standard file formats we provide, and to ensure that your logo is not designed in a way that will incur extra printing costs.
After the strategy session, a creative brief will be provided to summarize the goal and objectives of the logo design.
Once the creative brief is approved, a minimum of three concepts will be presented for your review. Up to five rounds of revision to the chosen concept are included in the package price.
Your final Logo is provided in a full range of file formats, color modes and resolutions for every need.