Website Design Process

  1. Needs analysis
    Step one is to determine what you want your website to accomplish: are you looking to generate leads, sell products, interest investors? This discussion will not be limited to your website, but will include discussion of your overall strategic business goals. We will explore how your website can help build your business and your brand. If you have engaged Red Beret Design for the Start-Up Brand Identity Package, we will have already begun this discussion during the Logo Design process. We will determine what features your website will require.

    It’s not uncommon for a business to want to launch a website quickly, on a limited budget, yet ultimately need more features than can be done quickly and within budget. If that is the case, then we work with you to develop a phased approach, adding more features and content as your budget allows.

  2. Site map and wireframes
    The site map outlines the navigation of the site. Wireframes outline what content, navigation, and features will appear on which pages.
  3. Look and feel
    The look and feel is the graphic design of the website: colors, textures, typestyles, amount of white space. Look and feel may be designed simultaneously with the wireframes.
  4. Set up Staging Area
    WordPress, Thesis, and any plug-ins (which add additional features such as photo galleries, events calendar, etc.) will be set up on the web host. If you have arranged for your own web hosting, we will require access to that server. Please note that WordPress can only be installed on a Linux (not Windows) server. Search engines will be temporarily blocked from listing the website in progress.
  5. Develop website
    Website will be developed as determined in steps 1-3. You will be able to view the website as it is in development. During this stage you will need to provide all final content. Edits to content once it is on the website will be billed at our standard hourly rate.
  6. Launch website
    If your domain is registered elsewhere than your web host, a DNS (domain name server) change will be made in order to have your domain point to the new website. If your domain and website are already in sync, the block against search engine access will be removed.