new designs in the portfolio

I added some new work to all three portfolios today. These are just a few of the projects I’ve been working on in the last few months:

A pro bono project for the Chapel Hill Breast Cancer Foundation

Chapel Hill Breast Cancer Foundation logo

In the last year, breast cancer has become a personal issue for me. I wouldn’t be around to write this blog post if it weren’t for the research done by scientists in the years before my diagnosis. The Chapel Hill Breast Cancer Foundation helps fund research at Duke, UNC Chapel Hill, and Wake Forest Universities in North Carolina. They are helping to raise funds for research through a golf tournament at Croasdaile Country Club in Durham, NC. Their main need was a poster, but as I worked on the poster I realized that the foundation did not have a logo. I designed a logo they can use for the golf tournament, that can also be adapted post-tournament by simply replacing the golf ball with a white circle. In addition to the requisite breast cancer pink, I added a band of Carolina blue to echo the foundation’s roots at UNC Chapel Hill.

Chapel Hill Breast Cancer Foundation golf tournament poster

Croasdaile Country Club was generous in providing some great photos of their golf course, so finding a good-looking image that would work at poster size was easy. In addition to the big poster, other advertising collateral included a smaller poster for posting in locker rooms, a save-the-date postcard, and a trifold brochure, all using a similar motif. I worked on this project alongside More Than Marketing, who developed the marketing plan and wrote the copy.

Blog masthead for a fun teacher

Ms. Computer Teacher is the pseudonym of a school teacher here in Durham NC, who teaches technology to middle school students. Her blog includes how-to posts such as how to build a digital portfolio, informs kids of technology news of interest to them, and generates lively discussions about how technology is affects their lives. She wanted a logo and masthead that would be fun, sassy, a little bit sexy, but also convey her knowledge and authority. We went through several iterations of silhouettes before refining the illustration to fit her vision. The colorful masthead behind the logo includes shapes that echo the layout of a circuit board, and also include a ghosted image of the html code from the blog itself. The project was finished just before the start of classes…I can’t wait to hear what her students think of the design!
Ms. Computer Teacher blog masthead

Website design for BECOMING Durham

BECOMING Durham website designBECOMING is a program in Durham County which addresses the clinical, developmental and social needs of youth ages 16-21 who need support negotiating a successful transition to adulthood. The masthead was designed with a youthful edge, and highlights the familiar skyline of downtown Durham. The biggest challenge I faced was in developing a site that seamlessly transitioned between the English and Spanish versions of the site. Thanks to the ease of use of WordPress, the website is updated regularly by BECOMING staff, who make blog posts, upload videos and presentations, change the home page promos, and add events to the calendar.

Website design for a General Contractor

CWB Holdings Website DesignCWB Holdings, LLC, is a new business founded by Curtis Brookshire, a general contractor based in Creedmoor, NC. He needed a website for his new business that would inform potential clients of his services. Working with Trisecta, who wrote the copy for the website, we developed a threefold approach to his services. He offers similar services to real estate agents and property managers, yet the reasons they would call him are very different, so we broke those audiences out into two separate pages. In a third section, we broke out a third, unique market of quality management consulting. What sets Mr. Brookshire apart from other general contractors is that he has a degree in engineering, Six Sigma certification, and years of experience working as a military contractor. That also led to the home page headline of “Engineering Expertise, Business Acumen, Military Efficiency”. The red, white and blue color scheme was used as a subtle nod to his goverment experience.

Reformatting a previous brochure design

photo of the Phillips Ambassador gatefold brochureI’m not sure why I had not added my design for the Phillips Ambassadors brochure to my portfolio in the past. My guess is that I had waited on it with the intention of taking a photograph rather than just uploading an image of the digital file. The front of  the original brochure has the Phillips logo embossed, an a line of gold foil along the open edge. It looks quite elegant; not sure that my photo does it justice.

Phillips Ambassadors is a study abroad program at the University of North Carolina in Chapel Hill, focused on sending U.S. students to study in Asia.

The original brochure is a five panel gatefold. For this fall, however, the Phillips Ambassadors program wanted to make some changes and update the content. The new brochure is taller, but is redesigned as a trifold. As you can see below, the new brochure is much more streamlined, owing in large part to the deletion of a long list of programs that was on the two beige panels in the original. A greater variety of usable photos also enabled me to use three photos for a more symmetrical layout (although I will miss the young woman with her elephant!). I am guessing that improved digital camera (and mobile phone camera) technology has enabled the young ambassadors to take snapshots that are high enough resolution to print at a reasonable size.
Comparison of two brochure layouts, a 5-panel gatefold and a trifold

Another part of the redesign involved a photograph that appears on the inside of the cover. The client was concerned that the photograph, of the Shanghai skyline, looked uninviting due to it having been taken on a very overcast day. A bit of color manipulation in Adobe Photoshop was able to brighten the sky, water, and skyline so that the city looks a bit more cheerful. Now the students will be treated to a photo of Shanghai with a Carolina blue sky.

Before and after of photo of Shanghai skyline