The Start-up Brand Identity Package provides the basic materials a new business needs to open their doors. It includes your logo, business cards, letterhead, a website, as well as logo files that you will need for LinkedIn, Facebook, and Twitter. There are options you can add on if you need more website features or marketing materials right at the start.
The Gold Standard of Branding
The $20,000 to $100,000 that a major marketing and communications firm might charge for branding a new company is way out of reach for most entrepreneurs. Which is not to disparage the services that the big agencies provide…if your loan or grant or angel investor will finance that level of service, by all means go for it. But alas, some of us can only afford a Subaru, even though a private jet would get us to our destination so much faster.
Do It Yourself Branding
Many companies try the DIY route, designing a logo using free graphics software and tossing up a website with the free templates provided by a budget webhost. This doesn’t cost money but it does cost time, frittering away hours that would be better spent on your start-up’s core competencies. It’s disheartening to find that the logo looks jaggedy when you print it, or the cheap business cards have the printer’s name on the back, or you’ve spent all night and still can’t quite get the website laid out the way you want. And while you’re trying to figure out some clunky piece of software that you never hope to use again, your product development is neglected.
Cheap Cheap Brand Identity
There are plenty of places where you can have a logo designed super duper cheap. But, to quote the FAQ of one such shop, “We reserve the right to completely overlook your guidelines” (I’m not going to grace them with a link).
Likewise, there are places that will build you a website for a few hundred bucks. These are adequate if you just want to get some information up, fast. They are invariably built on templates, where you simply insert your logo and maybe choose from a half dozen color schemes. The problem is that there is no customization beyond that, and if you want to include some feature that is not available, you are stuck with a website you can’t easily customize or grow. And the same template is probably used by thousands of other companies, so any pretense to a unique brand identity is thrown out the window. I recently saw two competing businesses here in Durham, NC using the exact same website template. You would think they were partners, not competitors.
Where the Start-up Brand Identity Package fits in
The Start-up Brand Identity Package is designed to bridge the gap between Too Expensive and Unprofessional. I provide professional services at an affordable price.
The Start-up Brand Identity Package is not designed to be everything you will ever need for your branding and marketing, ever. It’s designed to be a good start that you can build on as your business grows. Unlike the online chop shops, I spend the time to get to know you, your business, and your business goals. When the time comes that you need more website content, an AdWords campaign, marketing collateral, trade show graphics, etc., I already have a basis of understanding about your business and your brand.
Other Options and Services
In addition to the Start-up Brand Identity Package, I’m offering several options for services you may want right away, such as basic search engine optimization, presentation materials, or training in how to update your own website.
If you were to hire that Gold Standard marketing firm, you would have at your disposal all manner of market researchers, strategists, writers, trademark attorneys, and other professionals. And your fees would be subsidizing all of that high-dollar staff and their Aeron chairs and benefit plans, regardless of whether or not you use their services.
I work with a variety of marketing professionals, writers, programmers, and other professionals who can be brought in on an as-needed basis. Or, I can simply make recommendations of professionals in my network who provide the services you need. I don’t get kickbacks or referral fees. Being able to connect people who can help each other out is one of the benefits of being part of a vibrant creative and entrepreneurial community.
This Could be the Start of a Beautiful Friendship
Here is where I reveal my nefarious plan. It’s true. I don’t want to provide only this one package of services. I want to get in on the ground floor as a trusted partner in helping you launch and grow your business. And if you become so successful that you outgrow my services and move on to that Gold Standard agency, I count that as a big win for all involved.