The poll isn’t closed yet, so you can still weigh in on this poll by the American Marketing Association on what will be the most significant marketing trend in 2011.
As of this writing, Social Marketing is the frontrunner at 43%, with mobile marketing a distant second at 25%. Database marketing, experiential marketing, in-store marketing, marketing automation and ROI/metrics are logging under 10% each.
Personally, I think that social marketing will continue to grow in 2011, but to transform from the Next Big Thing to an expected part of the online marketing mix. I’d wager that mobile marketing will become hotter as people start relying more on the smart phones for web browsing.
But maybe all this online stuff is just a flash in the pan anyway. I talked to a business just yesterday that doesn’t have a website, and don’t think they need one, because the web doesn’t drive them much business.
I’m still trying to wrap my brain around that logic.